Accura News for the Travel Industry is part of the Accura News family of products and is intended for companies in the travel industry, such as airlines, hotel groups, and travel agencies.
It includes Accura’s award-winning journalism with original content written by Accura Media Group’s editorial staff in its United States and European bureaus.
The service is designed to be used for both internal and customer-facing purposes including competitive intelligence and the delivery of travel news to customers via public-facing websites, mobile apps, and e-newsletters.
Accura News for the Travel Industry is designed for professionals whose job requires them to keep tabs of industry trends and the competition. Users include PR managers, directors of marketing, corporate travel managers, PR teams, marketing teams, competitive intelligence managers, and product planners. It is also intended for companies in the industry that wish to build a relationship with their customers by offering them a unique source for travel-related news.
The real-time newsfeed consists of original content written specifically for the business and frequent traveler by Accura Media Group’s editorial staff in its United States and European bureaus.
Content areas include, but are not limited to:
- Airline and Air Travel News – new routes, new lounges, strikes, codeshares, frequent flyer program news, airline industry news
- Hotel News – new hotels, major renovations, guest loyalty program news, reflagging, hotel industry news
- General Travel News – weather, storms, and delays; airline, airport, and transit strikes; car rentals
- Reviews – destination guides, hotel reviews, flight reviews, car reviews
The service can be used to strengthen a relationship with their customers by offering them a unique source for travel-related news such as via a proprietary app or part of an existing app.
Use cases for employing Accura News in a customer-facing application include mobile apps, e-newsletters, loyalty program newsletters, in-hotel or in-airport large screen displays, and customer-facing websites.
Accura News in a corporate portal and a customer-facing website
The newsfeed is a globally focused offering covering events across six continents. It is delivered in a format that can be utilized by web content management systems for external distribution and enterprise portals, intranets and content management systems for internal consumption. It can also be supplied as an embeddable web page.
The web app presents a full spectrum of news and features organized by user-selected topics and preferences, such as region, company name (a specific airline or hotel group, for example), or theme (new hotels or airline routes). It supports numerous applications including use by registered users of a website and use by analysts within a travel company for competitive intelligence.
The custom-designed newsletter carries company-specific branding and allows the Accura News subscriber to distribute the latest travel-related news to employees, customers, suppliers, and business partners on a daily or weekly basis via e-mail.
Accura News for the Travel Industry provides companies with carefully curated and reliable content that supports the business needs of their employees and fulfills the thirst for information by their customers. Ready access to breaking travel news is an invaluable factor in today’s world and
Try the live demo of our web app.
Interested? Contact us for a demo.